About the storyboard

This is the storyboard of video, there are six scenes:


Scene One
Two overseas students meet at Insearch. They could not recognize each other because of their changes on appearance.

Scene Two
They are suprised by mutual changes on appearance. One looks amazing while the other one looks dispirited.

Scene Three
The healthy eating student recalls his eating habit in the past days. That is, he eats lots of fruit and vegetables.

Scene Four
The unhealthy eating student recalls his eating habits. He eats lots of junk food so that he feels sleepy in class and submit assignments with low quality.

Scene Five
The healthy eating student tells the other student the simple healthy eating plan. And take his home to teach him cooking.

Scene Six
The enlightened slice show "Different eating habits make you different!" with white text and black background.

About the research

Before creation of any media products, research needed to be conducted on the topic of healthy eating, the target audience and the most importantly media products and how effective they are to the particular target market.

The research of our video mainly focuses on these parts: the necessity of topic, the attitudes of target audience, the effectiveness of video format and the placement of video. It is based on the primary research and the secondary research.

The primary research refers to the suvery questionnaire which aims to outline the key chacteristics of Insearch overseas students. Thirty Insearch overseas students, aged 18-25, completed a single, self-administered eating habits questionnaire that asked about their current food practices. The main limitation was that a number of participants had chosen not to complete the projective questions in the survey questionnaire and thus this restricts the range of answers acquired. However, this was only a small number and thus it did not significantly affect the overall results. The secondary research is the different kinds of literature reviews from the website and other journal articles.

I put the research details in the major documentation.

About the editing

Last semester we conducted video shooting, but no editing. I feel quite excited because we would learn some editing skills, even though it might be the basic skills. However, due to the time limition, we are not allowed to learn it step by step. Therefore, we can not edit the video skillfully. And this is just the very question that we are worried about.

As for myself, I'm quite interested in the media production and that is the future direction for me. However, the learning in class seems to be complicated because there is no text book to teach step by step. I just totally had no idea abou that.

Anyway, I strong hope our video will be shot successfully and orderly so that we can start editing earlier in order to complete it with the best quality!

About the script

The video script is based on the conversation between two overseas students. I divided the script into six scenes. The duration of video is about 5 minutes, thus I just simplify the conversation and try to be tricky together with the backgroud music. Here is the script:

Healthy eating student---Jim (J) Unhealthy eating student---Ben (B)

Scene One
J: Err…Ben?
B: Sorry, I don’t think I know you.
J: Sure you know! It’s me! I’m Jim. You couldn’t remember me?
B: …Jim? You are Jim? My friend Jim?
J: Yeah! It’s me. Come on!

Scene Two
B: Wow! You look amazing! I didn’t recognize you.
J: Same as me. You look not so good. Look at you, your skin is mat, you face is wax yellow, you eyes are just dull. No longer vivacious! What happened?
B: Everything is just so terrible! I have no spirit to study, and I’m so worried about my grade! Also my health is worse and worse. I really feel upset!
J: Oh, my poor friend! Don’t be upset. Everything will be fine, ok? I used to be just like you, but look at me now, I’m totally different!
B: What did you do? Tell me the secret!

Scene Three
J: Well, actually that’s not secret. I had no energy when I did sports. I felt very tired in the afternoon. And my skin was terrible. When I went to see doctor, he said there’s something wrong with my body, that’s I lack balanced nutrition. So I decided to change my eating habits. I eat plenty of fruit and vegetables everyday, even though I like fried food very much. I pay attention to care for myself well on eating, and just follow this principle. After days, I feel like I got a new body! Amazing! I am not tired any more in the afternoon. I really feel more energetic than before. And my skin is glossy, my friends ask me whether I wear the mask to school or not.
B: So that’s it?
J: Yes, that’s it.

Scene Four
B: Sounds great! I tried to eat healthily, but I had no idea about nutrition, and I’m not willing to follow the complicated principle. It’s just too hard for me. So I just ate fast food, always eating outside. I thought it was more convenient. When the exam’s coming, I had to drinks lots coffee at night. When I felt struggle, I always ate many snacks, especially the ice-cream and fried food. That’s the reason I always feel sleepy in the class and couldn’t submit assignments with good quality.
J: Sounds you really lived in a bad way.
B: I knew that, but I couldn’t find the appropriate way.
J: You are lucky! Because I’m here now, so let me an angle.

Scene Five
J: So it’s just very easy. All you have to do is eating fruit and vegetables which you like every day. If possible, you may have more than one kind of vegetable, you know: More, better.
B: But…but I don’t know how to cook.
J: Come on, man! You must be kidding.
B: Seriously!
J: All right. Let’s just go to my house and I’ll teach you some dishes.

Scene Six
Slice show: Different eating habits make you different!

About the treatment (simplified)

The storyline of this video is based on the conversation between two overseas students, who have not seen each other for a long time. One day, they meet at Insearch campus. They could not recognize each other successfully because they are fairly surprised by mutual changes on appearance. One of them looks amazing while the other one looks dispirited. The sound effect of this plot is chatter. The tricky music will be added as the background music when in editing in order to make it interesting.

Later on, they talk about each other’s changes and recall the totally different life time in the past days, especially the eating. One student says he lives in an energetic way because he takes in fruit and vegetables appropriately. On the contrary, the other one says he always struggles with his school affairs and spirit mainly because he ignores the importance of health and eats food randomly. The sound effect is chatter as well. Different music sorts will be put in this plot. Pleased music will be added when first student is recalling. Upset and lost music is going to be placed when the second student is recalling. The usage of different music sorts is to tell the difference between two statuses as well as two kind of lifestyle.

Afterwards, the healthy eating student assist the unhealthy eating student to solve his eating problem by teaching him the simple and effective meal plan called “2 fruit and 5 vegetables”. He says eating plenty of fruit and vegetables not only contributes to good health, but also protects against a number of diseases and helps maintain a healthy weight. The sound effect of this plot is still chatter. And the background music is quite happy. Meanwhile, the unhealthy eating student is suddenly enlightened to find out the solution as well as gaining the knowledge.

The enlightened slice show is placed in the last scene “Different eating habits make you different!” with white text and black background.

The POV of this video basically keeps the scene at the appropriate shot and edits in a simple shot. That is, making sure there are enough heading room and looking room in order to fit the feeling between two friends

About the video and camera work

Each group member will be responsible for a task of major project. However, no group member will work alone, as the group will assist other members in order to complete the project with best quality on time. The following task allocation shows rational arrangement of project:

Maggie---Camera Operator. Maggie’s responsibility is to achieve smooth camera movement and produce satisfactory pictorial images.

Lary---Assistant director. Lary’s task is controlling the shooting schedule and keeping the production on schedule, such as summoning the actors, crew and logistical support to the correct place at the right time.

Kiko---Director. I am responsible for leading and control people, having crews do what I want them to do, yet remain on good terms.

Event though we did video shooting in the last semester, we are still new at the camera work. It might take longer time for us to prepare and shoot, so it's better to plan and start earlier.

About the sound and camera angle

Sound design
This video is based on the conversation between two overseas students. Therefore, the main sound effect is the chatter in every single scene. At the same time, different kinds of music will be added as the background music when in editing in order to fit the different plots.

For example, in the first major plot, When two overseas students meet at Insearch campus, they could not recognize each other successfully because they are fairly surprised by mutual changes on appearance. The tricky music will be placed in order to make it interesting. In the second major plot, pleased music will be added when first student is recalling. Upset and lost music is going to be placed when the second student is recalling. The usage of different music sorts is to tell the difference between two statuses as well as two kind of lifestyle. In the third major plot, the background music is quite happy when the unhealthy eating student find the simple way eventually.

Camera angle/POV
The POV of this video basically keeps the scene at the appropriate shot and edits in a simple shot. That is, making sure there are enough heading room and looking room in order to fit the feeling between two friends.

About the video idea

We still have not made the decison on the final video idea until discussing with Toula in class on Monday. The main reason is that we could just think about the beginning of the story but we could not continue the story. So we came up with several ideas but none of them has complete storyline.

Now here comes the video idea:
This story is a dramatic soap about conversation between two overseas students. One of them tries to seek simple ways to eat healthily.

First major plot point of the story is two overseas students meet at Insearch campus. They are fairly surprised by mutual changes on appearance. One of them looks amazing while the other one looks dispirited.

The second major plot of the story is they recall the totally different life time in the past days, especially the eating. One student lives in an energetic way because he takes in fruit and vegetables appropriately. On the contrary, the other one always struggles with his school affairs and spirit mainly because he ignores the importance of health and eats food randomly.

Third major plot point is the healthy eating student assist the unhealthy eating student to solve his eating problem by showing him the simple and useful way called “2 fruit and 5 vegetables”.

And the resolution is the unhealthy eating student gains the knowledge and carries out it from that day.

About the style

Generally speaking, our group agreed to deal with the style/format of our video as the drama rather than documentary. The main reason is that we've been thinking the video would be interesting as well as dramatic in order to catch more viewers' eyes. To some extent, we would like to make the video uncommon. After presenting the initial idea, we realized that we still have lots of problems about our video need to be solved. For example, we haven't get a quite clear idea about how we would present our topic "healthy eating" into video. Therefore, we had several times group meeting about discussing the style/format of our video. We came up with an idea eventually.

However, we had to change some of the content of our idea after checking by Michael Whittle. He pointed out that it would be much better if we make the video as the soap. Because our initial idea was planning in the dream, and Michael noted that it would bot be appropriate if everything happened in people's imagination (From this point, we agreed that there's big thought difference attributes to cultural backgrounds). And he suggested that we could overdo the plot.

We expected to make the video style still as the drama, but it would be more dramatic. The specific content of video will be discussed during the group meeting in this weekend. I wish our group could figure out a wonderful idea!

Brief introduction about the video

The major project of this subject is video shooting. It will be used for the subject taught by Julia Kalytis as a part of our future campaign and as one of the media products for the class taken by Michael Whittle. Working as a team, Maggie (Liu Man), Lary (Lu Tianyi) and I (Zhou Ya) made commitment that we will strive to accomplish the media product and prepare campaign well in order to send the strong message to our target audience.

The purpose
According to our survey questionnaire, 20 out of 30 Insearch overseas students do not think they have healthy eating habits. Therefore, we undertake the campaign aims to persuade overseas students to change to healthier eating habits, whilst at the same time, spending less time than before. The campaign will involve a proactive and unifying positive message rather than simply scaring the target audiences about the serious effects that bad eating may have on them.

Target audience
The awareness campaign called “healthy eating” is targeted at Insearch overseas students who have a presumed educational and knowledge level. However, it is fairly important that tertiary students outside Insearch find this video appealing and understand the strong sense of eating healthily.

How will it be screened and distributed
The project will be screened on our campaign website and other popular video-sharing sites, such as Youtube and Facebook. The video will be posted on the Radio Insearch Blog site. It can be distributed during the orientation week for new overseas students. The video will be displayed in group members’ own spaces as well.