About the research

Before creation of any media products, research needed to be conducted on the topic of healthy eating, the target audience and the most importantly media products and how effective they are to the particular target market.

The research of our video mainly focuses on these parts: the necessity of topic, the attitudes of target audience, the effectiveness of video format and the placement of video. It is based on the primary research and the secondary research.

The primary research refers to the suvery questionnaire which aims to outline the key chacteristics of Insearch overseas students. Thirty Insearch overseas students, aged 18-25, completed a single, self-administered eating habits questionnaire that asked about their current food practices. The main limitation was that a number of participants had chosen not to complete the projective questions in the survey questionnaire and thus this restricts the range of answers acquired. However, this was only a small number and thus it did not significantly affect the overall results. The secondary research is the different kinds of literature reviews from the website and other journal articles.

I put the research details in the major documentation.